Our focus was always and will continue to be, to provide key features, fully integrated within Umbraco CMS. Next to extending the CMS with features like 1st party data collection, built-in Analytics, A/B testing, Personalization, and Profiling - we were already making the connection to Umbraco’s DXP offerings like Umbraco Commerce. This acquisition puts us directly in the sweet spot we were working towards; leveraging the whole CMS experience.

This acquisition aligns perfectly with our mission to simplify building digital experiences. uMarketingSuite's advanced marketing features, help make Umbraco an even more compelling choice for end-clients, empowering them with powerful personalization and analytics tools.

Kim Sneum Madsen
CEO, Umbraco

Joining the Umbraco Team

We are 100% convinced that working from within the Umbraco Commercial Packages/DXP team, will enable us to reach more people and provide next-level functionality with the end user in mind. We can’t wait to get started and are loaded with enthusiasm for the next chapter.

Joining Umbraco is an exciting opportunity for us. We get to continue working on a product we poured everything into the last few years. We believe that together, we can make both uMarketingSuite, the current DXP offering, and Umbraco shine and deliver even greater value to Umbraco users.

Leon de Wildt
CEO, uMarketingSuite

What’s next for uMarketingSuite? 

You will probably be eager to know what this acquisition means for the future of the product, the Partner program, and running licenses. While we are excited about the possibilities, we will reveal how we fit into Umbraco’s product roadmap later this year. We reached out to out partners and customers directly to share the good news and will make sure to update you as soon as there is any information to share.

For now, it's business as usual – uMarketingSuite will continue to be available through the usual channels. Our team and the team at Umbraco are working closely to ensure a smooth transition and to integrate development, support, and sales processes seamlessly.

Want to know more?

For any sales and licensing inquiries related to uMarketingSuite, please contact our sales team at info@umarketingsuite.com. Umbraco Partners can leverage the partner program to acquire licenses, in this case, please contact your account manager or reach out to sales@umbraco.com.

We are excited about this new chapter and look forward to sharing more updates with you soon.