Date: May 2024
uMarketingSuite 2.3.0 is here! We have introduced advanced cleanup scheduling, enhanced anonymization, improved A/B testing and analytics updates. Benefit from better data management with batch deletions and new logging features. Personalization is now more powerful with refined profile management and insights. Plus, we have fixed crucial bugs and extended our headless functionality with event tracking.
Profiles
We have improved the profile section showing all the UTM campaigns on visitor level. Go to Marketing -> Profiles -> Select a profile to see the campaign details.
Looking for a specific Member? The "Filter by Member Name" option is now available on filter level in profiles:
A/B testing enhancements
We have adjusted the A/B testing configuration and goal overview per variant:
- Implemented minimum percentage configurations to optimize your A/B testing strategies.
- A/B test performance now displays the total goal value instead of individual values for a clearer overview.
Advanced cleanup and data management
We understand the importance of maintaining a clean and efficient system and database. The new scheduling system for cleanup operations, based on reporting, ensures that your data management tasks are more streamlined and automated than ever before.
Cleanup and anonymization enhancements:
- Raw data deletion: The new cleanup system efficiently deletes raw data, keeping your database lean and fast.
- Visitor segment settings: Automatically delete VisitorSegmentSettings older than 180 days.
- Batch deletion of pageviews: Remove pageviews (and related data) older than two years (configurable) with the improved batch delete feature.
- Anonymization: Updated anonymization feature anonymizes records as per your configuration settings, ensuring compliance with the existing privacy standards like GDPR.
- Logging improvements: Added a logging table and a back-office view to monitor the clean-up process logs effectively.
Do you want to read more about the uMarketingSuite data clean-up and anonymization settings? Read more here.
Headless events API
For those utilizing headless CMS capabilities, we have added the Events API to ensure the possibility of sending Events to the analytics data. Curious to all the (technical) details. Please go here and read the section "Page Events"
Bugfixes / improvements
- Improvement: Deleted segments no longer appear in Personalization Insights, keeping your data clean.
- Improvement: Combined www and non-www, as well as http and https URLs.
- Improvement: Profiles, fixes to goal tallying in activity.
- Improvement: Improved goal calculation accuracy in segment reporting.
- Improvement: Added a "Failed" indication if the license fails to load.
- Improvement: Ensure the license loads correctly after switching on uMarketingSuite.
- Improvement: Adjustments to font sizes in profiles.
- Improvement: Fixed table layout issues in the AB Test - macro conversion column.
- Bugfix: Fixed issues causing events to flat-line in Analytics.
- Bugfix: Possible NullReferenceExceptions during UmbracoFormsSubmissions.
If you find any bugs? Please report them to us on Github: https://github.com/uMarketingSolutions/uMarketingSuite
Do you want more information about upgrading, read more here.
Interested in the uMarketingSuite?
Book your uMarketingSuite demo here! or contact us
Obtaining a license
Check out our pricing page on uMarketingSuite.com for a complete overview of the available bundles and pricing. Interested in becoming a uMarketingSuite partner with a lot of partner benefits? Go to our partner page.
What is next?
- Campaign insights
- Exploring Umbraco Deploy support