Date: August 2024
In uMarketingSuite 2.5.0 we have added more insights in the campaign section of Analytics and applied the last click attribution model. Directly see which campaigns contributed to you form inquiries or e-commerce orders!
More campaign insights
In the Campaign tab of the Analytics section, you can now track the performance of your campaigns more effectively. You can see the total number of entries for each campaign, as well as detailed metrics such as the number of visitors, completed goals, form submissions, and e-commerce orders.
Next to this we’ve updated the campaign model to use the Last Click Attribution model. This means that when a visitor completes a goal, like making a purchase, the credit for that action is given to the last campaign they interacted with. This helps you better understand which campaigns are driving the final decision, giving you clearer insights into what’s working best.
For example, if you're running a summer sale campaign, you can easily monitor how many visitors the campaign attracted, how many of those visitors completed a purchase, and how many filled out an inquiry form. This gives you a clear understanding of what’s working and where improvements can be made.
Bugfixes / improvements
- Improvement: Replace legacy MediaPicker for Customer Journey & Personas
- Improvement: Data storage | Convert Decimal to int for PageEvent value column
- Improvement: Analytics | No longer support Realtime Charts & Tables
- Improvement: Analytics | Clean notification when reporting hasn't run yet
- Improvement: Profiles | Remove information block when no data is available
- Improvement: Settings | Configuration - Adjust log status
- Improvement: Dependency | Update Microsoft.Data.SqlClient from 3.0.0 to the latest version
- Improvement: Split URL | Show pages in settings
- Improvement: Optimize ...FctSegmentPersonalizationSessionsNeeded
- Improvement: A/B Test Conversion Rate based on Actual Visitors
- Bugfix: No mapping from System.DateOnly
- Bugfix: VisitorSegmentSettings Deadlock on Load Profile
- Bugfix: Missing UmbracoPageVariantId PK on FctCampaigns
- Bugfix: Possible NullRefException on GetSegment
- Bugfix: A/B Test List Detail shows participants as visitors
If you find any bugs? Please report them to us on Github: https://github.com/uMarketingSolutions/uMarketingSuite
Do you want more information about upgrading, read more here.
Interested in the uMarketingSuite?
Book your uMarketingSuite demo here! or contact us
Obtaining a license
Check out our pricing page on uMarketingSuite.com for a complete overview of the available bundles and pricing.
What is next?
- Umbraco branded version of uMarketingSuite
- Umbraco 14/15 support